Restaurant Tycoon

A Recruitment Game to Assess Aspiring McTalents

Restaurant Tycoon

A Recruitment Game to Assess Aspiring McTalents

Client Project for McDonald’s Hong Kong

Client Project for McDonald’s Hong Kong

🤝 Restaurant Tycoon is a table top game designed to help McDonald’s HR team gain in-depth insight on candidates via playful, interactive experiences that pit them in real-world simulations.

Services: Event Curation, Gamification, Game Design & Development

Target Audience: Recruitment team, HR, Prospective hires

Timeline: 3 months

Keywords: Talent Assessment, Recruitment

🎯 The Goal

The goal for this project was to help McDonald’s turn the cut-throat assessment process of their graduate trainee program into a fun group experience, while making it possible for HR assessors to observe behavioral patterns that would qualify candidates for the final interview round.

🎲 The Outcome

We hosted and curated a 2-day Assessment Center for the McTalent program, and delivered:

Two game-based experiences:

1. Restaurant Tycoon, a food and beverage entrepreneurship simulation game.

2. The Final Table, a restaurant-themed management simulation role-playing game.

Along with an assessment guide + a train-the-trainer session for McDonald’s Hong Kong HR assessors.

Photo by Nik on Unsplash

Gameplay characteristics used to assess McTalents

Gameplay characteristics used to assess McTalents

🍟 Strategic

Candidates need to determine by themselves what information they need to best analyze a restaurant operations case.

🍟 Dynamic

Unlike in a static case study format, function-specific information (e.g. operations, finance) is available only upon request.

🍟 Intensive

Teams have a 1-minute window every 5 minutes to request new information and need to add to their analysis and plan ahead in between.

🍟 Collaborative

Having just competed against each other in Restaurant Tycoon, the same candidates in each team now move to The Final Table, where they have to work together in a time-pressed environment spanning 6 business functions of a restaurant.

View Similar Projects

View Similar Projects